Dockers Chinos
Part of the world famous Levis Strauss and Co empire, Dockers were launched back in 1986 with the ethos of targeting the smart casual sector of American mens clothing. Introduced to the UK in 1993 Dockers Chinos and Dockers Trousers form the main part of the collection and are complimented by a range of t-shirts and shirts. In the past two years the company has launched an aggressive marketing campaign, targeting young men in particular to look at chinos rather than always going for denim jeans.