The waiting is almost over. YEEZY SEASON 1 releases in-store and online this Thursday, 29th October at 10am (GMT).
The release includes the YEEZY 950 boots and the men’s clothing collection featuring oversize sweats; camouflage separates; drapey military sweaters and trackpants. View our look book.
Kanye West sent shockwaves through the fashion world when he unveiled YEEZY, his collaborative collection with adidas Originals, at New York Fashion Week back in February 2015.
We were invited to view the collection in March. Uninfluenced by the hype that already surrounded the collection, we viewed and bought an unpretentious, stripped-down collection with an emphasis on form and quality fabrics. Oversized ‘street-luxury’ in a neutral palette which allows for limitless combinations and expressions.
Footwear is a key component of the collection and previous YEEZY footwear releases have seen people queuing outside stores to earn themselves a pair. We expect demand to be high, so we are are adhering to a one-purchase-per-style policy in-store and online to give everyone a fair chance.
Get to our Norwich store early to avoid disappointment or drop an email to firstname.lastname@example.org to get onto our YEEZY mailing list if you're looking to purchase online.
A further YEEZY Boost 350 will drop on November 14th reimagined in a new colour way for this Autumn. - stay tuned for more details over the coming fortnight.