One of the biggest advances for adidas this year was the release of the innovative Ultra BOOST technology - designed to revolutionise running with a full-length BOOST foam cushioning sole providing increased energy return and comfort. They are some of the comfiest trainers we’ve ever tried on! The Ultra BOOST aesthetics are equally cutting edge, resulting in a super-lightweight, streamline shoe which looks as good as it performs.
Given this perfect intersection of high performance and sophisticated style, adidas felt Ultra BOOST would be an ideal silhouette to be interpreted and celebrated through a series of special editions, some of which were designed in collaboration with outside design partners. The concept - known as the Ultra BOOST Collective - features contributions from leading collaborative partners in the fashion industry including: Stella McCartney; Kris van Assche and the two adidas' in-house creative directors: Dirk Schönberger and James Carnes.
The latest and final collaboration with kolor’s Mr. Junichi Abe has just been unveiled in Herzogenaurach. We will be releasing these on 25/09/15.
kolor’s style combines modern design with careful attention to details. This way the designer creates products that have an optimal balance with every aspect – from craftsmanship and distinctive cuts and fits, to a subtle and leading-edge approach to design. With its passion for sports, adidas’ aim has always been to make athletes better. With the combination of innovative adidas technologies, the highest levels of quality and visionary design, adidas constantly breaks new ground as it strives to provide the best products in sportswear.
The Ultra BOOST Collective by kolor style will be released in two color ways. As one has white upper and vivid green details, the other comes in a grey upper combined with rich orange and vivid green tones. Both styles from this limited releases will be available in-store and online from 25th of September.