By launching the Ultra BOOST technology this January, adidas revolutionized running. Ultra BOOST features a host of performance innovations - including a full length BOOST foam cushioning sole designed to provide enhanced energy return and comfort with each step - Ultra BOOST marries its cutting-edge running attributes with an aesthetic that is equally directional, resulting in a shoe that looks as good as it "plays".
Now with the third release, the Ultra BOOST Collective will introduce the styles designed by Kris Van Assche, who tempers the shoe's "performance" workings with a symbol of the sartorial tailoring he is known for: the classically refined Argyle pattern. Utilizing and toying with these codes, Ultra BOOST by Kris Van Asschecombines the light, weightless modernity of the shoe with the deep sense of bespoke history associated with the diamond pattern.
Even more playful: when offered in prime-knit, the shoe's Argyle upper resembles that of a futuristic sock, an accessory, often offered in Argyle repeats.
Two variations have been developed for this collective: the classic navy blue/red/grey Argyle that is paired with a red outsole; and the sportier black/grey/white Argyle coupled with a green outsole.
Released Thursday 25/06/15 (7:00am online and 9:30am in-store)
Colour - Night Navy/Light Grey/Red
Product Code - AF5825
Colour - Core Black/Medium Grey/Solar Green
Product Code - S74545
For more information, please email us at ultraBOOST@philipbrownemenswear.co.uk