We welcome American legends and sweatshirt experts Champion to our brand portfolio this season. A proper sportswear company with almost 100 hundred years of tradition behind them, Champion was Founded in 1919 by two brothers in Rochester, New York.
However it was in 1952 that the two brothers revolutionised the art of constructing athletic apparel by inventing Reverse Weave Technology. While most sweatshirts are woven vertically, Champion sweats are woven horizontally preventing shrinkage and keeping their shape for longer. Even Japanese super-brand A Bathing Ape use this technology as a base for some of their designs.
Now available back in the UK for the first time in a number of years, we have a wide selection of Reverse Weave sweats, hoodys, tees and trackpants, all executed brilliantly with Champion detailing in eye catching colours.