LAUNCHING 19TH FEB 2021
LI-NING + SOULLAND OFFICIALLY LAUNCH DEBUT COLLABORATION “PRE-INTER-POST” WITH MULTI-FACTED FILM AND IMAGE SERIES
Following Soulland’s Spring / Summer 2021 Copenhagen Fashion Week unveil, today the Danish modernist label announces the launch of its collaboration with pioneering sportswear label Li-Ning — including the introduction of a special, cross-continent-spanning film and image series.
Propelled by a shared passion for running innovation, Li-Ning x Soulland’s first instalment will arrive on-line and in select retailers worldwide on February 19. Named “Pre-Inter-Post”—Before-During-After in Latin—the collaboration examines the holistic process of running and the different phases structuring the runner’s experience. Guided by a commitment to limitless design and tireless exploration, the partnership’s debut—and its celebratory, accompanying film and image series—remind us that bodily endurance can also yield both meditative and creative insight.
Exploring movement but also mental, spiritual and physical travels, Soulland x Li-Ning’s multi-faceted look-book is divided into 3 chapters — each visiting a different continent, while also focusing on one of the ‘Pre-Inter-Post’ stages of a runner’s expedition.
The series begins in Li-Ning’s home-city of Beijing, documenting the preparation, focus and meditation a runner undertakes as the journey commences. The next chapter takes the viewer to Denmark—where Soulland is based—arriving on an isolated beach on the country’s West Coast, while showcasing a run already in progress as the energy, determination and acceleration continue to build. Lastly, the series culminates in Western Africa as a group of young, Ghanian runners celebrate the completion of their latest adventure, depicting their camaraderie and shared excitement, pride and, most of all, relief, through smile and laughter.
Panoramic in its global scope, the resulting body of work explores universal themes inherent to any given runner’s experience, while simultaneously imbuing these shared commonalities with localised nuance and perspective.
As one of only 15 stockists worldwide, we are very excited to be part of this Li-Ning X Soulland collaboration. Make sure to follow us on social media for the latest updates on this collaboration.
Launches 19th February 2021.