Its A Small World After All

It's a small world after all.

SS22 Sneakers 


Photography by Kev Foster

Video by Clara Barton

Location: Merrivale Model Village


Great Yarmouth is full of famous attractions but few as good or iconic as the Merrivale Model Village, which has been on the sea front since 1961. Philip himself has fond memories of going there as a child.  The miniature world was a super fun backdrop to showcase our favourite silhouettes from this season. Including New Balance, Asics and Converse Play. Using the juxtaposition of scale to our advantage and elevating the shoes design, its by far the best shoe edit to date…


Wandering around the village, its easy to feel like a giant, but last summer when Banksy was holidaying in Norfolk, he climbed the fences of the village (not so tiny) and defaced one of the tiny houses, which cleverly said “Go Big or Go Home”. The village saw record numbers of punters, flocking to see the piece by the world famous artist(s). A year later and the mummerings of Banksy can still be heard around the village, with the original piece now permanently removed and a replica in its place, with a perspex box protecting it. We avoided doing the obvious and using it in the editorial. However, the Merrivale overseers have created miniature versions of the other pieces that sprung up all over the Norfolk coast during last summer. Including the statue of Fredrick Savage eating an ice cream that can be spotted in one of the shots… We hope you enjoy the images as much as we enjoyed creating them. 


A huge thanks to Dean and his team at the Merrivale Model village for letting us use the space. If your in Great Yarmouth this summer, go check it out. 


The New Balance 2002R reintroduces a technical running favourite from 2010, outfitting the original design with modern performance upgrades. A mesh and suede overlay upper construction is rendered with sleek curves and cutout segments for a futuristic take on a classic look.

The New Balance 2002R in wine. the performance of a Stability Web equipped and N-ergy shock absorbing outsole, ABZORB midsole and ABZORB SBS heel cushioning offer comfort and performance

Asics Gel-Kayano 14 in Mantle Green/Oyster Grey. Reinterpreting the shoe's performance capabilities with updated materials and componentry, this version became the first iteration in the sneaker's lineage to be designed by someone other than Toshikazu Kayano. This torch's passing would also reignite the franchise's signature values while making advancements in its performance evolution.

Another New Balance 2002r iteration in blue and grey. 

Asics x Comme des Garcons Shirt Gel-Lyte V Trainer - Black

Asics HS4-S Gel-Sonoma 15-50 GTX - Green Sheen/Epsom. The GEL-SONOMA™ 15-50 sneaker is rooted in the concept of outdoor exploration, even more so with this GTX version. This style harnesses inspiration from the 15-50™ cross-country spike’s upper. It was originally designed for competitive runners racing on a wide range of terrain. Now, it’s modified for maneuvering on city streets and mountain trails. 

New Balance 550 in black The return of a legend. Originally worn by pros, the new 550 pays tribute to the 1989 original with classic details reminiscent of the era - simple, clean and true to its legacy.

Asics UB3-S Gel-Nimbus 9 - Stonewash/Lint. Kiko Kostadinov teamed up with Asics to assist in styling this late 2000s runner trainer with mesh underlays and leather overlays it uses Trussitc support system and gel cushioning technology. 

Comme des Garcons PLAY x Converse in blue. 



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