Since launching in 2014 by Swedish natives Max Svärdh and Albin Johansson, Axel Arigato have been expanding their product offering which started with sneakers to include ready-to-wear for men. The goal is to create a brand that brings people together, through the power of positivity, community and memorable experiences. The brand believes in the Swedish/Japanese philosophy behind minimalism and this is the main source of inspiration for the brand. The word Arigato or Thank You in Japanese, originally and literally means "difficult to exist". It was used to express that something was valuable and not easily found.
