How did Lyle & Scott become one of our most popular brands? The beloved brand dates back to 1874 when to meet the demand for high quality underwear in Victorian Britain, William Lyle and Walter Scott founded a knitwear company in the small town of Hawick in the Scottish Borders.
Fast forward to the 1920s and fruitful business saw the company and the premises grow and establish a worldwide reputation for manufacturing top quality knitted underwear. Their reputation enabled a move into fashion, applying the woollen skills to knitted outerwear; as a result, turnover doubled.
They gathered attention internationally and in 1954 a partnership with Christian Dior was negotiated to produce a collaborative cashmere. “Good work makes more work”, the motto of founder William Lyle could not have rung truer as more luxury fashion houses and department stores put their sights on Lyle & Scott. Collaborations with Chanel, Yves Saint Laurent, Bergdorf Goodman and Michael Kors all followed establishing the brand as a mainstay of excellence.
As mod culture grew in the late 50’s and early 60’s, Lyle & Scott’s combination of superior craftsmanship, quality fabric and clean silhouettes meant their garments were desirable pieces which fitted the ethos of the emerging movement.
The iconic Golden Eagle, which unmistakable identifies Lyle & Scott garments today was introduced in the 1960’s coinciding with the launch of the golf wear range. The Eagle, a familiar term to any golfer, was a fitting symbol representaive of the brands reliability and strong sense of quality. This venture into sports brought the brand to a global audience as some of golf’s most charismatic players like Gary Player and Tony Jacklin sported the brand. A-list golf fans at the time such as Bob Hope and Bing Crosby also adopted the Eagle - a golfing fashion movement had begun!
All this commitment to quality soon gathered Royal attention and the brand was awarded its Royal Warrant by HRH, The Duke of Edinburgh in 1975. Testament to the ongoing commitment to quality and excellence.
The bold colours favoured by golf players peacocking on the greens soon became the uniform of the ‘Casuals’ youth movement which gained attention in the early 1980s. Lyle & Scott featured heavily in a landmark investigation by iconic magazine The Face in to the movement. This brought a new edge and attitude to the brand which remains today.
In 1986 golfer, Greg "The Shark" Norman, won the Open Championship wearing a now iconic geometric Lyle & Scott jumper. More celebrities including comedian Ronnie Corbett and Sean Connery became true fans of the brand.
Fast forward to 2003 and the fashion conscious of the new millennium were ready to invite Lyle & Scott back into their wardrobes. A new generation of young, talented music, TV and film stars and Indie pop bands like Vampire Weekend, Arctic Monkeys and Bloc Party proudly wore the Golden Eagle.
Over 140 years have passed since the brand was founded and Lyle and Scott has still retained relevance, provenance and mainstream acceptance. Lyle and Scott, we salute you, keep on soaring.