'Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it cuz there’s a lack of stuff out there of the things I would wear'
Liam Gallagher, 2009
Its name taken from the classic song by The Jam, Pretty Green is the brand founded and owned by Liam Gallagher. Designed by Nick Holland of Holland Esquire and with all final approvals resting with Liam himself, Pretty Green is a contemporary take on the rock, mod and love styles of the 1960's.
The Pretty Green Clothes collection is an entirely limited collection comprising of T-shirts, polo’s, knitwear, jackets, trench coats, parkas, scarves and accessories. Pretty Green is split into two collections; the green label and the black label. The green label represents a cool, classic and relaxed British signature look across T-shirts, shirts and not forgetting the Pretty Green Jacket.