Making a bold statement, the Versace Versus men collection is the diffusion line from global designer giant, Versace. Created in 1989, the brand was initially a gift from the brands' founder Gianni Versace to his sister Donatella Versace. It was closed in 2005 but then rekindled in 2009 by Donatella with a capsule collection which included accessories such as shoes and watches designed by British designer, Christopher Kane. Kane parted company with the Versus brand in 2012 and was replaced by young Irish designer, J.W Anderson, who still works on the brand today.
This contemporary compilation of bold and dynamic prints was inspired by an athletic vibe and sports prep attitude. With a strong focus on innovation, glamour and the unconventional, the range has a distinctive rock-chick style. Versus grew to include fragrances, menswear, and its very own (sub) diffusion line, Versus Sport. The brand soon grew a strong and dedicated following, which has seen it become widely recognised as the second line in Versace clothing for men today. Ready to wear, this range takes the comfortable basics such as T shirts to a new level of luxury.
Many of the Versace Versus pieces that we offer carry the distinctive Versace print, a metallic gold logo with the iconic Versus Versace lion head. Eccentric prints in an explosion of colour ensure the Versace Versus collection stands apart from its competitors. With rich, shades and audacious motifs, the sister label to fashion giant Versace, Versus has become synonymous with over-the-top glamour.
Popular with celebrities such as Kanye West, Atlanta rapper Ice Prince, Chris Brown, James Harden, Busta Rhymes and the late Notorious B.I.G, the brand has a strong celebrity following. Versace Versus has also graced the pages of top men's magazines such as GQ and Esquire.
Make your dramatic style statement with pieces such as the Iconic Belt Print Denim Jacket - Black/Gold. This men's denim jacket features the belt print and golden lion head buttons along the front placket. Or, for a slightly more understated look, try the classic Sports Luxury sweatshirt in black, again emblazoned with the distinguished Versace Versus lion’s head motif.
Versace Versus is an iconic brand that transcends seasons and is ideal for those who love to experiment not just in fashion but also in life. We are delighted to be offering the very best of this archetypal, fashion- forward menswear brand.