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Yeezy

Yeezy

Kanye West sent shockwaves through the fashion world when he unveiled his first YEEZY collection at New York Fashion Week back in February 2015.

We have been invited to view the subsequent collections. We’ve viewed and bought an unpretentious, stripped-down range with an emphasis on form and quality fabrics.

‘I loved clothes before I gave a fuck about the fashion world’ said the creative force, the internationally famed rapper and influential style icon turns the spotlight towards his lifelong affinity with clothing. His expression taking the form of YEEZY, a collection of apparel and footwear that cherishes universality and timelessness. In an interview for Nick Knight’s SHOWstudio, the artist explained that ‘right now, the highest art form is fashion’.

Footwear, in collaboration with adidas Originals, is a key component of the collection. Demand has created a global phenomenon, generating unprecedented attention among our customers and collectors who are willing to brave long queues and battle with crashing websites to earn themselves a pair.

Sign up for details of future online and in-store raffles, the only way for a chance to buy a pair.

The men’s clothing collection features oversized sweats with distressed edges and worn, puckered hems; sumptuous shearling bomber jackets; cool camouflage parkas and separates; drapey military sweaters with distressed tears and canvas patches; and slick long parkas with faux fur trim.

This is bold gear for decisive men.

YEEZY Season 3 launches on 4th November at 10am.

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