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Kanye West sent shockwaves through the fashion world when he unveiled YEEZY at New York Fashion Week back in February 2015.

We were invited to view the collection. We viewed and bought an unpretentious, stripped-down collection with an emphasis on form and quality fabrics.

‘I loved clothes before I gave a fuck about the fashion world’ said the creative force, the internationally famed rapper and influential style icon turns the spotlight towards his lifelong affinity with clothing. His expression taking the form of YEEZY, a collection of apparel and footwear that cherishes universality and timelessness. In an interview for Nick Knight’s SHOWstudio, the artist explained that ‘right now, the highest art form is fashion’.

Footwear, in collaboration with adidas Originals, is a popular component of the collection. We sold out of the 950 Boot and Yeezy Boost 350 Moonrock in under 15 minutes, generating unprecedented attention among our customers and collectors who were willing to brave long queues and battle with crashing websites to earn themselves a pair.

We have just had footwear confirmed for June 2016. View details of our upcoming online raffle, the only way for a chance to buy a pair.

The men’s clothing collection features oversized sweats with distressed edges and worn, puckered hems; sumptuous shearling bomber jackets; cool camouflage parkas and separates; drapey military sweaters with distressed tears and canvas patches; and slick long parkas with faux fur trim.

This is bold gear for decisive men.

View our YEEZY Season 1 look book.

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